In the most under-reported cleantech story of the year, researchers from the National Renewable Energy Laboratory have used an impressive array of computational and modeling tools to prove that the Law of Diminishing Marginal Utility, which holds that the first unit of consumption of a good or service yields more utility than the second and subsequent units, doesn’t have a loophole for plug-in vehicles.
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NREL Researchers Prove the Law of Diminishing Marginal Utility in Electric Drive
